For the 2006 world cup, why is the adidas golden shoe and ball? why didn't nike or other brands do it?

cos adidas' the official sponsors... being german they definately have the advantage but it's the sponsorship fee that they paid that got their name's there...

For the 2006 world cup, why is the adidas golden shoe and ball? why didn't nike or other brands do it?
adidas has been an integral part of football right from 1950 when germany won the world cup.adidas is a european brand so they r on their home turf.nike entered football onlu in 1994.almost half of the champions league has been won by teams wearimg sponsered by adidas. Report It

Reply:Because that was their sponsor
Reply:Maybe adidas paid the best.....
Reply:Cause Addias came bout wth the most money i guess plus who needs thoose awards when the players r wearing nikes shoes?
Reply:Because at the beginning of 2005, led by Chairman Herbert Hainer, adidas became the first FIFA Partner to extend its association with world football’s governing body, becoming the OFFICIAL supplier of sports goods for the period 2007 to 2014.
Reply:adidas is the leading brand in the world of soccer.
Reply:Beacuse Adidas was the technical sponsor for FIFA
Reply:because thats the sponser
Reply:because adidas probably paid the best.
Reply:Adidas is the sponsor, and also the best.
Reply:Being the sponsor, they are best payor and supplier (bidder) of all the stuff needed to run the world cup. From shoes, t-shirt, socks, caps, wishtle so on and so fort. They spend millions of $, to be on top of this.